This is a new series that we are publishing to inform our followers of helpful social media tips. These articles will be brief but informative. We will start with some things you should know how to do on Twitter.
1 – Hashtags
Hashtags are a no-brainer as they ensure that your content is as discoverable as possible, and enable you to connect with like-minded users. For help with hashtag best practices, Hootsuite provided a thorough guide here. For those of you in Howard County Maryland, a key hashtag to use is #HoCoMD.
2 – Use Images
It’s a fact that Tweets including images receive more engagement, which is reason enough to make sharing images and videos on Twitter a priority. As emphasized in the Hootsuite guide to getting more Twitter followers and engagement, ‘According to a study of Promoted Tweets from SMB advertisers conducted by Twitter, Tweets with images generate 313 percent more engagement than those without.“
3 – Focus on quality over quantity
As with most things in life, when it comes to your Twitter strategy you should place more importance on quality over quantity. While it is, of course, tempting to focus on your number of followers, ignore this number and instead dedicate time to building quality relationships with other users of relevance (local followers for local businesses). This is one of the biggest mistakes made by some social media consultants or managers.
That is all for today…check back to the site again in the future for tips on Facebook, Instagram, and other social media platforms.